NRF Big Show Expo & Conference

January 13 – 16

This event brings together top minds on critical topics, providing new insights and perspectives to help retailers in the year ahead. Held in New York City, the Big Show includes four days of events, workshops, educational sessions, networking, and more.

Featured Member Session: How cybersecurity fuels transformation for Ulta Beauty and Kroger

January 15 | 9:15 a.m. – 10 a.m.

Join industry thought leaders as they discuss cyber threats facing retailers today and how the right security strategy can fuel business transformation. Wendi Whitmore SVP of Unit 42 at Palo Alto Networks, will join Ulta Beauty CISO, Diane Brown; Nicole Beckwith, Threat Operations Leader at Kroger; and Carrie Tharp, VP Industries at Google Cloud to discuss AI/machine learning innovation and new digital-first use cases. 

Women in Tech Happy Hour

January 15 | 4 p.m. – 5 p.m.


Palo Alto Networks, Google Cloud, and IBM warmly extend an invitation to join us at the Classic Car Club of Manhattan. Seize this chance to connect with fellow women in tech, share insights and celebrate our accomplishments. Our collaborative efforts are geared towards securely revolutionizing the tech industry, not merely propelling it forward, but pushing it to new heights.

** This event is a precursor to a wider Palo Alto Networks, IBM & Google hosted reception event starting at 5pm. Please stay to continue to network with retail industry professionals. **

Networking Reception

January 15 | 5 p.m. – 7 p.m.


Palo Alto Networks, Google Cloud, and IBM invite you to an executive reception at the Classic Car Club of Manhattan. Don’t miss this opportunity to network with peers and hear from industry leaders. 

IT Security Council meeting

January 16 | 9:30 a.m. – 1:30 p.m.


The NRF IT Security Council is meeting in conjunction with NRF 2024, Retail’s Big Show (separate registration required). This meeting is for Council members only. You must be registered and have a badge for NRF 2024 (All Access or Expo) to attend the meeting.